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Any feedback for our new webpage?

April 20th, 2009

Hi everyone!

My name is Dani and I am a part of Mestrelab’s team since the very beginning of 2009. I am not a chemist, nor a developer; so what am I doing here?

I work on the marketing department; in fact, I am Mestrelab’s marketing department. And I have to say I really like this job because I am not expected to create big-old-uneffective campaigns. No, my job here is to improve the communication between Mestrelab and its customers and partners so that we can focus our efforts on our clients’ needs.

And this is why we have recently created a newsletter, and this blog where we’ll all post about the things we are working on. This blog is new, we hope you want to use it to comment whatever you want, specially about how we can improve your Mestrelab experience; but the newsletters are already on the street and they have given us some very good feedback which we are going to use in our future developments.

New webpage

homepage-draft1Next thing you will be able to see is our new website. We are working on it to have it ready by the 1st of May by the beginning of July and what are you going to find on it?

  • Customer training. Wouldn’t it be great to have helpful articles about Mnova possibilities? We are going to improve our resources section so that all the tips and guides we prepare are easier to find. We are also going to create some starting guides for new users so that they can begin to make the most our of our tools from day 1.
  • E-commerce. Yes, we are a company and we want our customers to buy our products so, why don’t we just make it easier?
  • A new design, more beatiful and more accesible. Because we want our website to be as our products are: easy and powerful. We’ll try to make it the most accessible as possible and use RSS feeds and other kind of solutions to keep you up to date (aren’t you using RSS while surfing the net, do you want to know how they can improve your productivity?)

So, is this it? No, this is just our first step: we are thinking on how we can develop a community where you, our users, have the voice to tell us how you want our new products to be; to tell other chemists out there the best practices you are using; to check if your licenses are expiring… Internet gives us some tools we definitely should use to create a stronger relationship with our clients, and this is what we are working on.

Any ideas?  Please feel free to use the comments or just email me: dani.fraga[at]mestrec.com

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